BRIEF
Adidas Messi Dubai Frame
World Cup 2022
  • 250 000 000+
    organic views via Instagram / TikTok / Twitter
  • 15 000 000+
    engagements
  • The biggest reactive activation in the history of Adidas brand
  • Record-breaking video of an unreal billboard in Dubai frame that got over 1/4 of a billion organic views in one week