Create a high-impact moment for CUPRA x FC Barcelona by seamlessly integrating the CUPRA Raval into a Barça warm-up at Spotify Camp Nou, blurring the line between football culture, mobility, and entertainment while sparking fan conversation. We placed the CUPRA Raval directly on the pitch during training, designing the moment to feel unexpected yet authentic, prompting fans to speculate who was driving it. The result was a highly shareable, debate-driven activation that turned a simple warm-up into a viral brand moment.