How do you make people stop scrolling and actually feel something about a car? Not skim specs, but react. Volkswagen threw us that challenge — so we went literal. We filmed an ID.4 sliding down a parking tower like a Hot Wheels toy and landing in a giant transparent box, then dropped alternate views on TikTok and Architecture & Design’s feeds. The result? Twenty‑six million people arguing whether it was CGI or wild engineering, and proof that sometimes the best way to show off tech is to wrap it like a toy.