The goal was to amplify the launch of EYWA — a luxury, biophilic residential project in Dubai known for its crystal-inspired architecture, wellness philosophy, and water-driven narrative. Vertex CGI set out to express EYWA’s “Way of Water” identity through immersive storytelling that visually connects the building to nature, harmony, and fluid movement, ultimately driving high-impact awareness across luxury, real estate, and design audiences. We produced a series of AI- and CGI-powered scenes that brought EYWA’s elemental world to life: whales swimming through the Dubai Marina in front of the towers, an illuminated nighttime spectacle where EYWA’s organic forms grow across the skyline, and a massive OOH screen revealing a serene underwater whale passing beneath the building. These visuals were strategically amplified through collaborations with Instagram creators — @ahmadalkaashekh, @khalidalameri, @fabrizia_dxb, @dubai_pike, and @architectanddesign — sparking viral engagement and positioning EYWA as one of Dubai’s most visionary new developments.