The goal of the campaign was to create a high-impact, city-scale moment that would make Property Finder impossible to ignore, reinforcing its position as the gateway to finding your place in Dubai’s iconic skyline. We brought the brand to life through a surreal mixed-reality activation—giant Property Finder doors and floating branded balloons appearing across key city locations—blending seamlessly into real environments. The unexpected visual takeover turned everyday city views into share-worthy moments, driving organic buzz and emotional connection with the brand.