Our first collab with Jetour — a sleek, sharp-looking SUV tearing across the dunes of the Emirates. We didn’t want to just show a car driving. We wanted it to say something. So, as the tires cut through the sand, the rising dust curved into a glowing crescent — not drawn, not forced — just naturally shaped by the movement, like the desert itself was in on the plan. And here's the fun part: that wide aerial shot? It wasn’t a drone. It was a real hot air balloon. Yup, the camera guy was floating above the dunes while the car painted the sky below. We mixed CGI with real footage (those balloons in the background? Ours). The final video looked surreal, but grounded — exactly the vibe we were chasing. Jetour loved it! And the click-through rate? Insane. Almost a million people hit the website after seeing the ad — at a cost so low it felt like a cheat code. It proved what we hoped: even in paid media, if the story feels epic, people lean in.