Urban Decay came to us with an enormous MoonDust compact, opening like a secret, its glitter catching the light just right — not too loud, not too fake. Just... quiet magic. We wanted to build installations, but the final version leaned into something more grounded — still surreal, but believable enough to make people tag their friends and say “I need this.” TikTok went wild — 8.5 million views — not because it was glossy, but because it looked like something that could happen outside your window if the night got just weird enough. Sometimes, the more real it feels, the more people believe in the fantasy. That’s the sweet spot.