About the project
Night air, brake lights, and then a little civic magic: a Nissan Patrol clings to the edge of a Ramadan billboard and throws its headlight beams into the sky until they settle into a bright crescent—greeting the city without a single line of copy needed. The plate is all Dubai: towers, haze, moving traffic; the CG sits inside it, not on top, so the moment reads like something you could catch at a red light before your brain starts decoding the build. That’s the whole point—seasonal respect with a modern gesture, a simple cause-and-effect you can understand in one glance. From our side of the table: we treated this as a city trick, not a car ad. Nissan Dubai and Arabian Automobiles rolled it out; Vertex handled the mixed-reality craft; and we nudged credibility with a second angle pushed through a creator account so the comments debate reality while the symbolism lands. Clean matchmove, disciplined light wraps, no flashy tells—just a greeting engineered to feel witnessed.
Earned Media Views
Total Engements
Creative
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Client
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Vertex CGI
Nissan Dubai

