Batch.Works logo over a photo of a box of 3D printed objects

Nissan Dubai Nissan Patrol Ramadan

Client:

Nissan Dubai

Mixed Reality Event

Automotive

Batch.Works logo over a photo of a box of 3D printed objects

Nissan Dubai Nissan Patrol Ramadan

Client:

Nissan Dubai

Mixed Reality Event

Automotive

About the project

Night air, brake lights, and then a little civic magic: a Nissan Patrol clings to the edge of a Ramadan billboard and throws its headlight beams into the sky until they settle into a bright crescent—greeting the city without a single line of copy needed. The plate is all Dubai: towers, haze, moving traffic; the CG sits inside it, not on top, so the moment reads like something you could catch at a red light before your brain starts decoding the build. That’s the whole point—seasonal respect with a modern gesture, a simple cause-and-effect you can understand in one glance. From our side of the table: we treated this as a city trick, not a car ad. Nissan Dubai and Arabian Automobiles rolled it out; Vertex handled the mixed-reality craft; and we nudged credibility with a second angle pushed through a creator account so the comments debate reality while the symbolism lands. Clean matchmove, disciplined light wraps, no flashy tells—just a greeting engineered to feel witnessed.

30,000,000

30,000,000

Earned Media Views

400,000

400,000

Total Engements

The most viewed content 
in the history of Nissan Dubai

The most viewed content 
in the history of Nissan Dubai

The most viewed content 
in the history of Nissan Dubai

Creative

:

Client

:

Vertex CGI

Nissan Dubai