About the project
The Dell Technologies Forum 2025, the largest annual tech event for Dell, brought together over 1,000 attendees in Dubai’s iconic Coca-Cola Arena. This premier gathering of innovators and business leaders was the perfect stage for Vertex CGI to deliver an unforgettable opening act. Our hyper-realistic CGI creation featured a larger-than-life Dell-branded robot that appeared to step off a 127.5-square-meter screen in a stunning 3D illusion. With 24.1 million pixels and cutting-edge animation, we broke the boundaries of traditional stage design and delivered an immersive experience that captivated the audience from the first moment. The robot’s animated sequences, interactive movements, and futuristic design were meticulously crafted to reflect Dell’s vision of innovation and technology-driven transformation. This visual masterpiece set the tone for the entire forum, energizing the audience and amplifying Dell’s message of progress and creativity.
Creative
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Client
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Vertex CGI
Dell Global

