You’re just out running. City noise. Your usual route. Then — boom — the sidewalk opens up, a neon-lit Xiaomi store pops out of nowhere, and suddenly you’re sprinting straight into a futuristic treadmill showroom in the middle of the street. We built this whole sequence to feel unexpected but clean. The street splits open like it’s alive. Products rise with sharp motion. Everything feels seamless but unreal — like a glitch in your morning routine. All the animation is pure VFX, but designed to feel like a real pop-up experience you’d see once and never forget. A mix of sleek product visuals and surprise timing. The reel hit 1.3 million views on Instagram — not bad for something that starts with a jog. A few people even asked if this was real. (It’s not. But maybe it should be.)