Goal was to make the Nike Vomero 18 launch impossible to ignore during the London Marathon. We turned Oxford Circus into a surreal moment — a giant red-wrapped building with a massive Vomero bursting through its facade, like the city itself paused mid-stride. The entire scene was built in CGI, with perfect lighting and textures that blurred the line between real and unreal. It wasn’t just a shoe drop — it was a love letter to movement, to that split second before the run begins. And it was executed in 1 day!