Right in the heart of Jeddah, where the sky blushes at sunset and the city hums with confidence. A man walks past a billboard. Nothing unusual… until the car on that screen begins to pull the world toward it. Poles, signs, satellite dishes — lifted into the sky like they were enchanted. That’s the Nissan Magnite. That’s the power of attraction. We wanted to go beyond the slogan “تشعر بقوة الجذب؟” and make it tangible. So we brought gravity to its knees. With seamless CGI, we transformed a typical street corner into a cinematic moment that made passersby stop, look up, and feel something magnetic. A campaign rooted in local streets, but built to be remembered across the region. Bold, elegant, and unforgettable — just like Jeddah herself.