About the project
The goal was to position the Nissan Patrol Nismo as Dubai’s ultimate performance SUV — a car that doesn’t just keep up with the fastest, but outpaces them. The campaign aimed to dramatize its power, agility, and dominance in a way that would excite audiences, energize Nissan’s brand presence, and reinforce Patrol Nismo’s status as an icon in the region. We produced three high-octane CGI films where the Patrol Nismo takes on an F1 car and triumphs. Using cinematic visuals, realistic physics, and dynamic camera work, we showcased the SUV’s unmatched strength and speed while amplifying its aspirational lifestyle appeal. Designed for maximum impact across digital and social platforms, the films turned a performance comparison into an unforgettable story of victory — positioning Nissan Patrol Nismo as the SUV that redefines what’s possible.
Earned Media Views
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Vertex CGI
Nissan Middle East

