For Father’s Day, Adidas celebrated the bond that shapes every athlete — featuring Saudi football star Farah Jefry. The film, titled “His words echo louder than the crowd,” captures a quiet moment between the noise of the game and the heartbeat of home. It’s not about goals or glory — it’s about the voice that guided her there, the one that still echoes when the stadium goes silent. A tribute to fathers everywhere — for standing beside us, long before anyone else did.