We thought about sound — not the loud kind, but the kind you find when everything else disappears. A rider bikes through the streets of Dubai. The noise of the world — traffic, chatter, horns, wind — melts away. What’s left is just music. Pure, customizable, intentional. Like the Dyson headphones themselves. It’s a story told in POV, in color palettes that shift with each street corner. You don’t just see the product — you feel it. The silence, the immersion, the precision. And though the idea changed, the essence didn’t: clarity in the chaos. We made two versions — one for KSA, one for the UAE. Both tuned to their rhythm. It wasn’t the loudest project we’ve ever done. But it resonated. Quietly. Deeply. Like the hum of something real.