About the project
Showcasing the world of professional football alongside the everyday lives of gas station workers and drivers — that was the challenge of the ADNOC project. Time was tight, as we needed to deliver everything before the final match of the ADNOC ProLeague. We filmed on a real ADNOC gas station, and instead of actors, the roles of football players were played by actual station employees — and they nailed it, giving us plenty of great takes. The creative idea? We transformed the station into a life-sized foosball table, with a goal triggering the dramatic reveal of a giant ADNOC ProLeague trophy on the station’s rooftop.
Earned Media Views
Total Engements
Creative
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Client
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Vertex CGI
ADNOC Pro League

