The star of this project was a very special car — the Mercedes GT64 APX GP Edition. A unique version of the GT64, inspired by the APX GP Formula 1 team from the Brad Pitt movie "F1". This car stands for the team’s uncompromising attitude, relentless drive, and rebellious spirit — and our goal was to spotlight the GT64 APX GP Edition and amplify those qualities. We tackled the project with that same rebellious energy and a touch of madness: tight deadlines, limited resources, and a big ambition to make it work. So, as part of the creative concept, we placed a replica of the car on a billboard — and turned it into a moving racetrack. The result? Everyone loved it. The campaign reached over 5.8 million views.