Just as any of our clients, Nissan Dubai wanted attention to it's product. The Magnite car had to land in a region where people scroll fast and care even faster. But here’s what everyone slows down for: cricket. It’s not just a sport there — it’s a shared language, a memory factory, a pulse. So instead of cutting through the noise, we stepped into the rhythm. We imagined a mixed reality moment where the Magnite didn’t advertise — it played. A turbocharged bat shows up in a reel. The SUV becomes a surprise teammate. The audience doesn’t just like — they join in. Share, comment, tag. One reel becomes a giveaway. And suddenly, the car is part of the match. The result? Over 4 million organic views. Thousands of interactions. And a brand that didn’t just ride the wave of excitement — it carved out a spot in the culture. People weren’t just watching, they were talking: “Bro: we need a fielder. Me: I do have a fielder. Bro: who? Me: turbo-magnite.” That’s what you want — not reach, but resonance.