Yeah… we made it snow in Dubai. Kind of. So the brief was simple — boost a beach activation for Pepsi and 7UP. Just a little stand, hot sand, and a promise to refresh. But heat like that needs drama. So we added a mountain. Of snow. In Dubai. We brought in two creators already working with the brand, shot them at Kite Beach, then dropped in lime-shaped tubes, snow flying behind them, people sliding like it was winter break in July. It looked absurd in the best way — like a fever dream with a soda sponsor. We mixed AI and VFX to blur the line between what’s real and what’s just fun to believe. And people believed it — some even went on Google Maps to check if the snow was actually there. That might’ve been our favorite part. The campaign picked up heat (ironically), made it into marketing pages like “Smart Ideas,” and hit a million views across platforms. The only thing we didn’t manage? Real snow. That’s still on our list. Maybe next time.