About the project
Volkswagen turned 50 — and rather than leaning on nostalgia or making a big speech about heritage, we let the car do what it does best: make an entrance. A bold red Polo crashes through a giant golden “50” piñata, bursting it open in a shower of confetti. Behind it, a classic yellow model waits quietly — a reminder of where the journey began. It was a generational handoff wrapped in celebration — loud, colorful, and a little chaotic in the best way. Our challenge was to make one second feel like fifty years — and still make it scroll-stopping. So we kept it raw, punchy, and joyfully unserious. Just a car, a smash, and a cascade of nostalgia. This reel marked an anniversary, and it felt like a birthday party you stumbled into and didn’t want to leave.
Earned Media Views
Total Engements
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Client
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Vertex CGI
Volkswagen

