Batch.Works logo over a photo of a box of 3D printed objects

Volkswagen 50th Polo Birthday

Client:

Volkswagen

Mixed Reality Video

Automotive

Batch.Works logo over a photo of a box of 3D printed objects

Volkswagen 50th Polo Birthday

Client:

Volkswagen

Mixed Reality Video

Automotive

About the project

Volkswagen turned 50 — and rather than leaning on nostalgia or making a big speech about heritage, we let the car do what it does best: make an entrance. A bold red Polo crashes through a giant golden “50” piñata, bursting it open in a shower of confetti. Behind it, a classic yellow model waits quietly — a reminder of where the journey began. It was a generational handoff wrapped in celebration — loud, colorful, and a little chaotic in the best way. Our challenge was to make one second feel like fifty years — and still make it scroll-stopping. So we kept it raw, punchy, and joyfully unserious. Just a car, a smash, and a cascade of nostalgia. This reel marked an anniversary, and it felt like a birthday party you stumbled into and didn’t want to leave.

1,000,000

1,000,000

Earned Media Views

10,000

10,000

Total Engements

The most-viewed post of 50th anniversary Polo celebration campaign

The most-viewed post of 50th anniversary Polo celebration campaign

The most-viewed post of 50th anniversary Polo celebration campaign

Creative

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Client

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Vertex CGI

Volkswagen