To announce the opening of Palm Tree Beach Club in Las Vegas, we gave the city’s most iconic symbol a new look. The legendary MGM Grand lion appeared wearing a massive gold chain with the Palm Tree logo — a bold, surreal statement that felt both playful and powerful. The stunt blurred the line between reality and spectacle, turning a simple launch into a citywide moment everyone talked about. A second angle posted on the @vegas Instagram page added an extra layer of realism.